Hamburg, April 2009 – Look here what Hamburg’s young development company Moodmixer GmbH is presenting.

As a brand new service they are offering the perfect add-on for online stores called “Moodmixer catwalk” that automatically calculates individual content or product sequences. Thanks to their intelligent selection system business customers can save most of their editorial work of changing product descriptions in their websites for promotional reasons. Any kind of Java- oder flash content slider can be constantly fed with new items to display.

The catwalk system accesses all available content directly from the content database and calculates a running sequence from a set of distribution settings. Instead of only using hot sellers or new products the engine uses all available items in controlled, different frequencies.

All companies that want to add a Moodmixer catwalk to their online appearance will benefit in many different ways from employing this new technology. Firstly, moving displays are an eye catcher and attract the customer’s attention. Secondly a much larger amount of products gains visibility which in turn increases sales. The flexible distribution control allows the shop owners to present the variety of products and cost effectively offer their niche products at the same time.

Moodmixer catwalk can be used by small online shops and large product catalogue

Thanks to optional display logging the system ensures that customers don’t get to see the same products at repeated visits. Additional product information can easily be added to the content display and highlighted as special offers, sales or newly added articles.

By using weightings for the sequencing control, the user decides on how often which products, categories or properties will be used. Among editorial ratings the added date, the price, any kind of sales data, click rates, hit rates on conducted searches or user ratings can be used to automatically control the sequencing. The principle is easy: the higher a weighting the relatively more often an item gets to be used.

The display itself can be easily programmed in Java script, Flash or Silverlight. Moodmixer GmbH offers full development services or just implementation and service access support if companies want to develop their own frontend to match their online appearance. The intelligent selection and sequencing method allows many different ways of data use and output. Within a product sequence the customer can click onto a product and will be led to a detail page, can scroll fast back and forward. The handling is very easy, the product show can be produced in any size and alignment, all the system needs is an XML-Output of the data to be used. Customers that are already using Moodmixer catwalk highly value this new technology: “Thanks to the real time selection the display is always up to date when the product catalogue changes and it’s a perfect way to present the choice of products we offer. Since we have integrated the Moodmixer catwalk a lot more of our non-bestselling products are being sold”, says Kerstin Auer, owner of www.cocobola.de an online store for handmade accessories and life style products.

“In all our products we always take care of good and easy usability and efficiency. Our focus is helping our customers to increase revenue and save money at the same time, especially in times like these.” CEO Kerstin Laveatz of Moodmixer GmbH confirms her customer’s statement. Interested e-commerce providers or shop system developers can have a look at a basic version of Moodmixer catwalk at the system is available in different stages of extension

Please request more information via our contact form or call us immediately! 

Retail has increased revenue quite substantially last year, in comparison to offline retail. Nowadays shopsystems offer good usability, easy to use and secure payment methods any many interesting addons.

Now it is time to exploit this.

Is it possible to “lure” customers from my “real world shop” into the Internet shop or vice versa? What kind of new methods to increase customer loyalty are available?

Still new, especially British  companies already practice this, is the production of an internet radio stream. This way the the online shopping experience can be thoroughly enhanced. Some customers might even just come back to listen to the music.

Selected or well kown DJ’s or music professionals setup appropriate title pools for the respective target group and decide on daytime rulings for different music styles if necessary. With a Moodmixer-System more is not to be done: according to given playlist settings, the system automatically produces a nonstop playlist along every day, making sure that highest possible variation is achieved but also the assembly of the playlist is fully controlled.

Thanks to full automation, the necessity for frequent updates is gone, thus decreasing the production costs to a minimum. Realtime playlist production track by track allows for setup changes at any time and possibly listerner interactivity like rating the tracks and influencing the music selection.

If the radio itself doesn’t produce income even royalties are not that high.

At the same time exactly this radio channel can also be used as instore- radio or simple background music in your stores. With a good broadband connection and an internet radio receiver with fallback( in case  internet access fails) ensures uninterrupted reception.

And if you want to go even further you advertise your online raffles or online sales as well as events in  your stores within the music stream.

For details please

contact us or call us right awy!

Moodmixer™ is famous for products with sophisticated scheduling and sequencing capabilities, that are successfully used in many locations around Europe, while One Llama’s collaborative filtering and music similarity matching technology enable media channel programmers to take custom channel creation to a new level of sophistication by automating title pool creation and seamlessly blending transitions between sets of music by similarity.

“The combination of Moodmixer™ and One Llama technology will take background media channel creation to a new level of sophistication making it more cost effective than ever before possible.” According to Stuart Volkow, President of One Llama Media.

Kerstin Laveatz, Managing Director of Moodmixer GmbH, commented on the motivation for the deal. “Our web based software is the best in the world at automated long form media channel creation. The only labor intensive aspect of our system today is choosing the title pool. One Llama can help automate this, and other aspects of our system so that any providers can create highly customized, scheduled, 24/7 channels in new more powerful ways.”

About Moodmixer GmbH.

The German Moodmixer GmbH produces unique and universally employable sequencing and efficiency tools for multimedia applications. Moodmixer™ technology automates the selection and assembly of digital data for nonstop running programs. Moodmixer™-Systems are being used for background music and instore-radio generation in hotels, restaurants and large retail chains; offer automated distribution and online monitoring. Internet radio stations use Moodmixer™ auto playlist tools to produce special interest or niche channels and save up to 98% of administration time. The web-based systems help to create new cross medial marketing campaigns (i.e. promote online sales in Instore radio, show playlists of Instore radio online etc.) and reduce costs for professional music supply dramatically.

With the Moodmixer™ selection engine also dynamic product shows or interactive content displays can be generated, enabling online shops or content providers to efficiently advertise specific products at low cost and market the long tail or niche products at the same time by giving them a much higher visibility.

The Moodmixer™ Concept has been awarded an innovation prize in Germany in 2008.

About One Llama Media Inc.

Applications of the One Llama technology include music search and recommendations by track, artist, and playlist, providing contextual ad serving, based on almost any metadata set, as well as pattern and anomaly detection in nearly any type of signal that can be expressed as a waveform.

The One Llama team has collaborated with world-class experts in Information Sciences, Semantic Web and Music Information Retrieval in a relentless quest to hone their technology. Over the past two years the know how has been leveraged into a best in class, collaborative filtering engine that is capable of analyzing even very large datasets of almost any kind, and returning a wide variety of recommendations to users. Proprietary algorithms feature advanced mathematical techniques, including latent semantic analysis.

One Llama music search and discovery tools have been available online to consumers since 2007. In December 2008 OLMI launched RADIO ONELLAMA, an Internet radio application that allows users to search over 30,000 streaming radio stations by track, artist, genre and popularity.

OneLlama’s back end systems are expressed as web services Application Programming Interfaces (APIs) which are highly customizable and easy to integrate into almost any Web 2.0 environment. Additional products include acoustic analysis and feature extraction, machine assisted classification and audio asset management tools for organizing and managing large music and audio collections, including classification and data embedding for BWAV, MP3 and AIFF formats. OLMI’s music asset management tools are deployed commercially by EMI Music Publishing to serve one of the world’s largest music collections.

http://www.onellama.com

Radio NRK

The Moodmixer team developed and installed a fully automated playlist solution into the environemt of D.A.V.I.D for an internet radio that promotes norways’s new bands. NRK P3 Urørt ( translated “unchanged”) is a radio that runs fully automated by Moodmixer™-Technology. Urørt used to be a weekly show until more tan 100 submissions per week, had to have NK react. The show was turned into a internet radio station.

An Autoplaylister module with Moodmixer technology fetches data of the channel music library from NRK-database(via DigAlign) , generates a 24h playlist and hands it over to studio automation.The playlist is updated in regular intervalls, so if the database receives new tracks they will be immediately incorporated into the playlist generation. Moodmixer™-ranking control takes care that higher rated tracks (quality and release date) are being played a bit more often ( details on request)

a) a live source ( Winamp, foobar, Windows Media Player or a Moodmixer System or anything live that can be connected to your PC’s line-in

b) an encoding software- we recommend Edcast to transmit the audio stream to a streaming provider

c) a streaming provider with icecast, shoutcast or Windows Media streaming technology and enough bandwidth for you to serve as many listerners as you can afford