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If your nicest teenage time was in the 80#s and you love 80’s music and new wave- then here’s your radio to listen to:

If you want to add this radio to your website you need this bit of code:

<object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”302″ height=”312″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”name” value=”player” /><param name=”bgcolor” value=”#ffffff” /><param name=”align” value=”middle” /><param name=”src” value=”http://www.laut.fm/flash/lautfm.swf?skincolor=FF9900&amp;login=moodmixer” /><param name=”wmode” value=”transparent” /><embed type=”application/x-shockwave-flash” width=”302″ height=”312″ src=”http://www.laut.fm/flash/lautfm.swf?skincolor=FF9900&amp;login=moodmixer” wmode=”transparent” align=”middle” bgcolor=”#ffffff” name=”player”></embed></object>

Have fun

If you really haven’t got anything else to do then try and solve this little riddle: Simply play around with the buttons and see what you can learn about this. By the way: consecutive clicking onto the “Start” button slows down the rotation tempo.

tell us

Your company checklist : In which areas is there a need for action? Where is your current situation satisfactory, what have you always wanted to change?

Please contact us if you need support in finding the perfect music system

or call us right away

CLICK HERE TO PRINT THE PAGE !

	OK?	NEED OF ACTION ?
1.We don’t use CD-players anymore because CDs can only be looped and scratch easiliy
2. We don’t play radio because we don’t want to bother our guests with disturbing interruptions for news and weatherforecasts
3. Our music concept has been individually set up for our needs, customer- and target group structure and matches our brand
4. We play the music at a constant volume
5. Our music system doesn’t produce listening gaps when played at low volume
6) If ncessary, we have planned conmmercial interruptions very thoroughly
7) The selected music is liked by our customers
We try not to play extravagant music ( other than in lifestyle bars or cafés)
9) alternatively: for our mainly young customers we play the hottest stuff in town
10) We play different musicin different areas, matching the product range which is displayed
11) We play faster music to get our customers movingt (Example: Fast food chain)
12)We play classical or slower/smooth music because this makes our guests slow down, stay longer and thus consume more
13) Our background music is controlled centrally, no more hands on for our employees
14) Our employees cannot play whatever they like
15) Our employees can play guest request (bars)
16) Neither does our music make customers and employees nervous nor bores them or makes them fall asleep
17) We don’t play loops but a constantly changing music playlist
18) tracks, that our customers like, can be played on a higher frequency
19) tracks will not be repeated too often
20)In elevators, and on floors we play more background music
21) If we have installed digital signage(video) systems, our background music is synchronized accordingly
22) Loudspeakers are postioned properly, not directly above our guests heads
23) The Loudspeaker system provides the same volume/sound of the music throughout the room

CLICK HERE TO PRINT THE PAGE !

Will music increase your revenue ? What can music do for my business?

Before you dig into the subject of background music or foreground music for your business, the first question will be the one of cost-benefit ratio: Will music increase the revenue of my business?

Music is used in many businesses either in the background ( Muzak, elevator music, piped music) or in the foreground (like in modern fashion stores).

Music is supposed to make your customer and guests feel comfortable, possibly stay longer and consume more. Music wants to help you build up customer relations and create an athmosphere which complements the style, interior and brand of your business environments.

There are many providers of so called business audio, instore radio, background music suggesting that music is utterly important to the success of your company.

Here is a collection of links to articles and studies about the use of background music and their effects on consumer behaviour, which you might find interesting:

• PLAY THAT ONE AGAIN: THE EFFECT OF MUSIC TEMPO ON CONSUMER BEHAVIOUR IN A RESTAURANT
• The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant
• Background music at work;Work & Well-Being
• The Arbitron Retail Media Study: Impact of audio broadcasting in retail

  In many scientific research articles you will find pro’s and con’s to background or foreground music – still there have been no final results found that music in a commercial environment increases revenue. But it seems, that it has many positive effects if applied sensitively and can have many negative effects if applied without enough knowledge.

In some cases NO music is better than bad or wrongly assembled or looped music. So it might be interesting for you to go through our little online checklist on background music for your business:

if you would like us to develop a perfect concept for your background music or instore radio, in terms of appropriate music down to technical means, then contact us or call us right away:

Exciting how today’s technology can support us in future:

Full article at http://www.ted.com/talks/view/id/481

This document will describe the functionality and purpose of the UniversalMixMachine web service, provided by Moodmixer GmbH.

The UniversalMixMachine web service provides users with an online tool that delivers a calculated and in length defined list based on almost arbitrary data and a history of previously delivered items. Typical use cases are musical play lists, dynamic product presentations or recommendations for web visitors. Since the UniversalMixMachine calculates the returned list by a complete analysis of base data and logs the result will always be different from previous lists and absolutely up to date at the same time. The process can be fully automated, what makes it possible to deliver user related content dynamically without any further interaction.

The selection of items is conducted on the basis of threee possible algorithms. These can be combined and put into a weighed order. Each algorithm can be used for different metadata.

Ranking: The principle of all Moodmixer™-Systems is a rating system. The higher a track is being rated, the “relatively“( in relation to the title pool used) more often it will be used in a playlist.

Ranking columns can also be used for temporary archiving of tracks (value 0 equals “not in use” if activated). Ranking can be used on any kind of data that can be converted into a ranking, such as product age, price, editorial oder user-rating, click rates, sales charts, results from filters or semantic analysis, resuilts from collaborative filtering and many more.

Group distribution (optional): The group algorithm will take care of a homogeneous distribution of values that occur more often in a data library- i.e. if you have an artist in the library that owns many more songs than others you might want to distribute all of his titles evenly across the playlist- without a bulk of songs at one point- then you set “Group” to the Artist column. This is also a good way to control the distribution of i.e. voice type or of product groups and their homogenious distribution. Group algorithms are “non-destructive”- if a title pool doesn’t allow for this distribution it will carefully soften the rule.

Smoothing (optional): This control can be set for values such as BPM, Tempo/ felt tempo, Rhythm-description etc. it aims to prevent too large differences in value change from one item to the next. If the title pool allows it then changes will be made in waves, slowly increasing and decreasing. This control is also non-destructive.

Overview:

UniversalMixMachine web service has one core function called UMMRun

The used parameters:

You need at least a PrimaryID for each planned item.

With this PrimaryID the user should be able to get additional information from his own database if necessary. The second entry will contain the calculated start time of the item, it will only be present if ScheduledStartTime is valid. The third entry will contain the URL of the calculated item if the column type is present. The length of the returned array depends of either the value in ItemsReturn or the amount of items used to fill the time given by ScheduleStartTime and ScheduleEndTime.

In any case the last two entries of the returned array will contain first the parameters passed to the function except MixData and LogData for control purposes and second a string that will be “No Errors!”, if everything worked fine. So, if an error occurred and the function was able to return the object array, it will be just two entries long. One can say for a rule that, if the returned array length is lower or equal two, something went wrong.

The parameters:

All UMMRun function parameters are of type string to avoid any type mismatch. But there are some crucial aspects that should have special attention:

All four parameters ColTypes, ActiveColumns, ColumnRestrictions and ColRanks must exactly reflect the amount of columns in . I.e. if has 4 columns ColTypes must also contain 4 numbers separated by a ‘;’: “0;2;9;11″

MixData, LogData must be separated by the same ColumnSeparator and RowSeparator and these separators should be safe, means, neither MixData nor LogData entries should contain them.

Moodmixer GmbH Privacy Statement

Last Updated: January, 23rd 2009 MOODMIXER GmbH (formerly MOODMIXER) recognizes the importance of protecting the privacy of all information provided by users of our web sites, recipients of our e-mail newsletters, users of our software and web services and all other customers of our products and services. We created this policy with a fundamental respect for our customers’ right to privacy and to guide our relationships with our customers. This Privacy Statement discloses the privacy practices for all products and services owned by MOODMIXER .

INFORMATION COLLECTION AND USE

MOODMIXER collects information from our website users, subscribers and other customers. In this section of our Privacy Statement, we describe the type of information we collect and how we use it to provide better services to our customers.

Registration and Ordering

When using some of our websites and signing up for certain selected services (such as fplaylist accounts), users must first register. During registration, users are required to give their contact information (such as name, e-mail address, mailing address and phone number). For internal purposes, we use this information to communicate with users and provide requested services, and, for our website visitors, to provide a more personalized experience on our sites. We also may collect information about a user’s professional responsibilities (such as job title, purchasing responsibilities, company information and professional certification). We use such information to improve our service, for marketing purposes and/or for industry reporting purposes. Many of our products and services are free to subscribers who meet certain demographic criteria.

For our services that require payment (such as certain products and subscriptions), we also collect credit card information (such as account name, number and expiration date), which is used for our or our agent’s billing purposes only, and is not otherwise shared.

E-mail Newsletters

If users wish to subscribe to our e-mail newsletters, we ask for contact information (such as name, e-mail address and phone number) and information about the subscriber’s professional interests and responsibilities. We use this information in the same manner as we use contact information in the registration and ordering process described above. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter.

Surveys and Contests

From time to time we invite web site users and other customers to provide information via surveys or contests. Participation in these surveys or contests is completely voluntary and the website user or other customer therefore has a choice whether to disclose requested contact information (such as name and mailing address) and demographic information (such as zip code or job title). In addition to the other uses set forth in this policy, contact information collected in connection with surveys and contests is used to notify the winners and award prizes and to monitor or improve the use of, and satisfaction with the website or other MOODMIXER product or services. Subject to the given customer’s preferences (as described in the “Preferences” section below), such information also may be shared with third party sponsors of such surveys or contests.

Interactive Features

At some of our sites, we offer interactive and community features such as discussion boards and user profiles. Note that all personal information sent or posted via such features becomes public information for which we are not responsible.

Tell-A-Friend

If customers elect to use our referral service for informing a friend about our sites and services, we may ask them for the friend’s name, job title and e-mail address. MOODMIXER will store and use this information to send the friend an invitation. This information may also be used to provide information about our company and related products and services. The friend may contact us as specified in the tell-a-friend message to request that no further communications be sent.

Communications with Us

We have features where our customers can submit information to us (such as our feedback forms). Where such submissions include requests for service, support or information, we may forward them to our agents, as needed, to best respond to the specific request. In addition, we may retain e-mails and other information sent to us for our internal administrative purposes and to help us to serve customers better. Please note that letters to the editor and similar submissions may be made public.

Automatic Data Collection

Our web sites, newsletters and, from time to time, certain other products and services have features that automatically collect information from customers, to deliver content specific to customers’ interests and to honor their preferences. This information assists us in creating products and services that will serve the needs of our customers. For example, we use “cookies,” a piece of data stored on the user’s hard drive containing information about the user. Cookies benefit the user by requiring login only once, thereby saving time while on our web site. If users reject the cookies, they may be limited in the use of some areas of our web site. For example, the user may not be able to participate in sweepstakes, contests or drawings. Additionally, we may note some of the pages the user visits on our web sites and via our email newsletters through the use of pixel tags (also called clear gifs) and web beacons. The use of cookies, pixels and web beacons enable us to track and target the interests of our users to enhance the experience on our sites and via our email newsletters. In addition, some of our business affiliates use cookies on our web sites and in our email newsletters, in ads or promotions. However, we have no access to or control over these business affiliates’ cookies; we urge users to read their privacy policies for information. In particular, if we use third-party advertising technology to serve ads for MOODMIXER products and services when you visit certain MOODMIXERWeb sites. This technology uses information about your visits to theseMOODMIXER Web sites (not including your name, address, or other personal information), to serve our ads to you.

We also use an email delivery and marketing company to send emails, including newsletters, for which you have registered (or otherwise agreed to receive). Web beacons and cookies may be used in such email messages to help us measure the effectiveness of our advertising and how customers use our web sites, services and other products. For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our web sites. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad information about our user base. We may combine information supplied by a customer at registration with web site usage data to learn more about users and their preferences in the content of the site. We may use this information to tailor services to your interests or to contact you about offers from our business associates which may be of interest to you. We do not disclose this information to third parties.

CORRECTION/UPDATING PERSONAL INFORMATION

If information which you have submitted to us changes or if you no longer desire our product(s)/service(s), we provide a way to correct or update your personal data: you may contact Customer Support for the applicable product or service.

SECURITY

We use reasonable precautions to protect information about our customers while it is stored on our servers or in transit to our vendors processing on our behalf. Sensitive information that is transmitted to us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access to all of our customers’ information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to personally identifiable information. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

LINKS

Our web sites contain links to other sites. MOODMIXER is not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each web site to which we may link that may collect personally identifiable information.

CHILDREN

MOODMIXER websites are not directed at individuals under thirteen years of age and MOODMIXER does not intend to collect any personally-identifiable information from such individuals.

NOTIFICATION and CHANGES

If we change our Privacy Statement, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes. For questions about this Privacy Statement, contact:

Moodmixer GmbH

Mittelkamp 31

22043 Hamburg

Germany

Tel: +49- 40 – 760 80 725

Fax: +49- 40 – 760 80 727

Or email: support@moodmixer.com

EULA Moodmixer GmbH for Moodmixer™Systems :

By using the Moodmixer software and system components or any other services provided by Moodmixer GmbH you acknowledge that you have read and understood this agreement and you agree to be bound by this agreement’s terms and conditions.

You also agree that this agreement is the complete and exclusive statement of the rights and liabilities of the parties and supersedes all proposals or prior agreements, oral or written and any other communication between the parties relating to the subject matter of this agreement.
This copyright declaration, the “End User License Agreement” and disclaimers are based on and regulated by German law.

Below you find a legally non-binding translation of the paragraphs „Scope of application”, “warranty and liablility”, “copyright”, “applicable law and jurisdiction” as well as “salvatorian clause”. Only the wording of the German version of this EULA is decisive. All programs and documents were created based on German law. If there were any infringements of changed, international or any other applicable law, it is done unintentional. Please let us know about any infringement or breach of law in order to allow corrections.

Translated excerpt:

1. SCOPE OF APPLICATION

These EULA, copyright declaration, terms and conditions apply to all services provided to users of MOODMIXER-Internet/Moodmixer INTRANET. Any amendments from these have to be specifically confirmed in writing by Moodmixer GmbH. In case of contradictions between any provision of the Moodmixer GmbH EULA and any other provision of EULA/terms and conditions, the provision of the Moodmixer GmbH EULA shall prevail. Moodmixer GmbH may at any time alter or change its terms and conditions and EULA.

2. WARRANTY AND LIABILITY

2.1 PLAYLIST SERVICE

The playlist service can only be accessed via internet connection or within an Intranet. If access to the webservice on the Internet or Intranet fails Moodmixer GmbH will not guarantee the availablility of access and can not be held liable fort he loss of the access.
If installed within a local INTRANET Moodmixer GmbH will not guarantee the accessibility within this network.
If access to the web-service is lost, The Moodmixer-Player software offers a fallback mode which will enable the playout to continue to play until access is restored.

2.2 MOODMIXER-INTERNET / MOODMIXER-INTRANET

Moodmixer GmbH have carefully developed and tested this system .The software, components and related documentation are provided to licensee “as is”. All express or implied conditions, representations, and warranties, including any implied warranty of merchantability, satisfactory quality, fitness for a particular purpose, or non-infringement, are disclaimed, except to the extent that such disclaimers are held to be legally invalid. This software is not fault tolerant and should not be used in any environment, which requires this, such as on-line control of aircraft.

TO THE EXTENT NOT PROHIBITED BY APPLICABLE LAW, MOODMIXER GMBH’S AGGREGATE LIABILITY TO LICENSEE OR TO ANY THIRD PARTY FOR CLAIMS RELATING TO THIS AGREEMENT, WHETHER FOR BREACH OR IN TORT, WILL BE LIMITED TO THE FEES PAID BY LICENSEE FOR THE SOFTWARE/SYSTEM WHICH IS THE SUBJECT MATTER OF THE CLAIMS. IN NO EVENT MOODMIXER GMBH WILL BE LIABLE FOR ANY INDIRECT, PUNITIVE, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGE IN CONNECTION WITH OR ARISING OUT OF THIS AGREEMENT (INCLUDING LOSS OF BUSINESS, REVENUE, PROFITS, USE, DATA OR OTHER ECONOMIC ADVANTAGE), HOWEVER IT ARISES, WHETHER FOR BREACH OR IN TORT, EVEN IF MOODMIXER GMBH HAS BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGE. LIABILITY FOR DAMAGES WILL BE LIMITED AND EXCLUDED, EVEN IF ANY EXCLUSIVE REMEDY PROVIDED FOR IN THIS AGREEMENT FAILS OF ITS ESSENTIAL PURPOSE.

If a software bug will be found after contract start, Moodmixer GmbH will be liable for rectification (repairing the software) within a designated period. Client has to inform Moodmixer GmbH in case of a software bug in writing describing exact fault and its implications, if software is at fault Moodmixer GmbH will cure this fault within a reasonable time frame.

2.3 MUSIC DELIVERY

Moodmixer GmbH’s Player offers the functionality of downloading missing sound files from a given FTP-server.
In some cases it can happen that the music sound files are corrupted during transmission. Moodmixer GmbH will not guarantee the uncorrupted arrival of sound files and under no conditions will be held liable for corrupted sound files.
If the client notices a corrupted sound file it has to be deleted from the server and downloaded again.

3. COPYRIGHT

Moodmixer GmbH- shall be credited as the owner of the MOODMIXER-SYSTEM in all distributions of the MOODMIXER-SYSTEM.
Moodmixer GmbH is the exclusive world-wide licenser of the MOODMIXER-SYSTEM, and the copyrights and other proprietary rights therein. You are only allowed to use the Moodmixer-System once you bought licenses; the MOODMIXER-SYSTEM is not public domain or free software or freeware.
The Moodmixer System/Moodmixer-Internet / Moodmixer-INTRANET are exclusively copyrighted © 2003-2009 by Peter-Wolfgang Fischer of Moodmixer GmbH (Hamburg, Germany) & Kerstin Laveatz
The Moodmixer Logo, all icon logos, graphical surface, and all its related documentation are copyrighted © 2003-2009 by Peter-Wolfgang Fischer & Kerstin Laveatz of Moodmixer GmbH (Hamburg, Germany). All rights reserved.
All other trademarks are trademarks of their respective owners.
The Web service and administration is © 2005-2009 copyrighted by Peter-Wolfgang Fischer

4. APPLICABLE LAW AND JURISDICTION

This EULA shall be governed by and construed in accordance with German Law without reference to conflict of laws provisions. In case of any conflict the UN-international laws of sales will not apply.
Moodmixer GmbH is based in and directs its operations from locations in Germany. All legal proceedings relating to the Moodmixer-System or the formation or interpretation of this Agreement shall be brought forward only in courts located in Germany. In case of proprietary conflicts the place of jurisdiction will be Hamburg/Germany.
You hereby expressly submit to the jurisdiction of such courts and consent to extra-territorial service of process.

5. SALVATORIAN CLAUSE

If any provision of this AGREEMENT is held to be void, invalid or unenforceable, it will not affect the validity of the remaining provisions of this AGREEMENT, which shall remain valid and enforceable according to its terms and conditions.
Instead of the invalid/void provisions regulations of German Law are applicable.

You can read the exact german wording here