Increase customer loyalty all-in-one:

Retail has increased revenue quite substantially last year, in comparison to offline retail. Nowadays shopsystems offer good usability, easy to use and secure payment methods any many interesting addons.

Now it is time to exploit this.

Is it possible to “lure” customers from my “real world shop” into the Internet shop or vice versa? What kind of new methods to increase customer loyalty are available?

Still new, especially British  companies already practice this, is the production of an internet radio stream. This way the the online shopping experience can be thoroughly enhanced. Some customers might even just come back to listen to the music.

Selected or well kown DJ’s or music professionals setup appropriate title pools for the respective target group and decide on daytime rulings for different music styles if necessary. With a Moodmixer-System more is not to be done: according to given playlist settings, the system automatically produces a nonstop playlist along every day, making sure that highest possible variation is achieved but also the assembly of the playlist is fully controlled.

Thanks to full automation, the necessity for frequent updates is gone, thus decreasing the production costs to a minimum. Realtime playlist production track by track allows for setup changes at any time and possibly listerner interactivity like rating the tracks and influencing the music selection.

If the radio itself doesn’t produce income even royalties are not that high.

At the same time exactly this radio channel can also be used as instore- radio or simple background music in your stores. With a good broadband connection and an internet radio receiver with fallback( in case  internet access fails) ensures uninterrupted reception.

And if you want to go even further you advertise your online raffles or online sales as well as events in  your stores within the music stream.

For details please

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