Moodmixer catwalk for online stores and content web sites maintenance free calculates nonstop picture and text sequences.

Hamburg, April 2009 – Look here what Hamburg’s young development company Moodmixer GmbH is presenting.

As a brand new service they are offering the perfect add-on for online stores called “Moodmixer catwalk” that automatically calculates individual content or product sequences. Thanks to their intelligent selection system business customers can save most of their editorial work of changing product descriptions in their websites for promotional reasons. Any kind of Java- oder flash content slider can be constantly fed with new items to display.

The catwalk system accesses all available content directly from the content database and calculates a running sequence from a set of distribution settings. Instead of only using hot sellers or new products the engine uses all available items in controlled, different frequencies.

All companies that want to add a Moodmixer catwalk to their online appearance will benefit in many different ways from employing this new technology. Firstly, moving displays are an eye catcher and attract the customer’s attention. Secondly a much larger amount of products gains visibility which in turn increases sales. The flexible distribution control allows the shop owners to present the variety of products and cost effectively offer their niche products at the same time.

Moodmixer catwalk can be used by small online shops and large product catalogue

Thanks to optional display logging the system ensures that customers don’t get to see the same products at repeated visits. Additional product information can easily be added to the content display and highlighted as special offers, sales or newly added articles.

By using weightings for the sequencing control, the user decides on how often which products, categories or properties will be used. Among editorial ratings the added date, the price, any kind of sales data, click rates, hit rates on conducted searches or user ratings can be used to automatically control the sequencing. The principle is easy: the higher a weighting the relatively more often an item gets to be used.

The display itself can be easily programmed in Java script, Flash or Silverlight. Moodmixer GmbH offers full development services or just implementation and service access support if companies want to develop their own frontend to match their online appearance. The intelligent selection and sequencing method allows many different ways of data use and output. Within a product sequence the customer can click onto a product and will be led to a detail page, can scroll fast back and forward. The handling is very easy, the product show can be produced in any size and alignment, all the system needs is an XML-Output of the data to be used. Customers that are already using Moodmixer catwalk highly value this new technology: “Thanks to the real time selection the display is always up to date when the product catalogue changes and it’s a perfect way to present the choice of products we offer. Since we have integrated the Moodmixer catwalk a lot more of our non-bestselling products are being sold”, says Kerstin Auer, owner of www.cocobola.de an online store for handmade accessories and life style products.

“In all our products we always take care of good and easy usability and efficiency. Our focus is helping our customers to increase revenue and save money at the same time, especially in times like these.” CEO Kerstin Laveatz of Moodmixer GmbH confirms her customer’s statement. Interested e-commerce providers or shop system developers can have a look at a basic version of Moodmixer catwalk at the system is available in different stages of extension

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