NRK Norways biggest radio station

Radio NRK

The Moodmixer team developed and installed a fully automated playlist solution into the environemt of D.A.V.I.D for an internet radio that promotes norways’s new bands. NRK P3 Urørt ( translated “unchanged”) used to be a saturday night show that featured young and new norwegian bands. The show was very popular, so the editors had to deal with more than 100 submissions per week. The rough part was deciding what goes into the show and what doesn’t. So the idea was to set up an independent internet radio channel to be able to feature all bands. With the normal shortage of editors, NRK was looking for an automated playlist system that would do the job or the playlist sequencing. Urørt is now a radio that runs fully automated by Moodmixer™-Technologie. The autoplaylister module fetches data of the channel music library from NRK-database(DigAlign), generates a 24h playlist and hands it over to studio automation.The playlist is updated in regular intervalls, so if the database receives new tracks they will be immediately incorporated into the playlist generation. Moodmixer™-ranking control takes care that higher rated tracks (quality and release date) are being played a bit more often