Will music increase your revenue ? What can music do for my business?

Before you dig into the subject of background music or foreground music for your business, the first question will be the one of cost-benefit ratio: Will music increase the revenue of my business?

Music is used in many businesses either in the background ( Muzak, elevator music, piped music) or in the foreground (like in modern fashion stores).

Music is supposed to make your customer and guests feel comfortable, possibly stay longer and consume more. Music wants to help you build up customer relations and create an athmosphere which complements the style, interior and brand of your business environments.

There are many providers of so called business audio, instore radio, background music suggesting that music is utterly important to the success of your company.

Here is a collection of links to articles and studies about the use of background music and their effects on consumer behaviour, which you might find interesting:

• PLAY THAT ONE AGAIN: THE EFFECT OF MUSIC TEMPO ON CONSUMER BEHAVIOUR IN A RESTAURANT
• The Effect of Music on Perceived Atmosphere and Purchase Intentions in a Restaurant
• Background music at work;Work & Well-Being
• The Arbitron Retail Media Study: Impact of audio broadcasting in retail

  In many scientific research articles you will find pro’s and con’s to background or foreground music – still there have been no final results found that music in a commercial environment increases revenue. But it seems, that it has many positive effects if applied sensitively and can have many negative effects if applied without enough knowledge.

In some cases NO music is better than bad or wrongly assembled or looped music. So it might be interesting for you to go through our little online checklist on background music for your business:

if you would like us to develop a perfect concept for your background music or instore radio, in terms of appropriate music down to technical means, then contact us or call us right away: